At 777cb, protecting your personal information is not an afterthought — it is built into the foundation of how we operate. This policy explains clearly and honestly what data we collect, why we collect it, how it is used, and the rights you hold as a 777cb player based in Pakistan.
Before reading the full legal text, here is a plain-English summary of the six privacy principles that guide how 777cb handles your data.
777cb collects only the personal data that is strictly necessary to operate your account, process PKR transactions, and comply with our international licensing obligations. We do not harvest data for its own sake.
All personal data and KYC documents stored by 777cb are protected using industry-standard encryption at rest and in transit. Access to player data is restricted to authorised personnel only on a strict need-to-know basis.
777cb does not sell, rent, or commercially trade your personal data to any third party — ever. Your information is used solely to deliver and improve our platform services for you as a registered 777cb player.
You have the right to access, correct, and request deletion of your personal data at any time. 777cb will respond to all data rights requests submitted via [email protected] within 5 business days.
We use cookies to keep your session active, remember your preferences, and analyse platform performance. We do not use third-party advertising cookies to build behavioural profiles for external ad networks.
777cb will only send you promotional communications — such as PSL bonus alerts or new game notifications — if you have explicitly opted in. You can withdraw consent at any time from your account settings.
This Privacy Policy describes how 777cb collects, processes, stores, and protects the personal data of individuals who register and play on the 777cb online gaming platform at 777cb.vu. It also sets out the rights available to players in relation to their personal data and the mechanisms through which those rights can be exercised.
777cb is built for Pakistani players and we take the privacy of our community seriously. Whether you are depositing via JazzCash from Karachi, placing a cricket wager during a PSL fixture from Lahore, or spinning a slot game from Islamabad — your personal data is handled with the same consistent standard of care regardless of where in Pakistan you are accessing the platform.
This policy should be read alongside the 777cb Terms & Conditions and Responsible Gaming Policy, both of which are incorporated herein by reference. In the event of any conflict between this Privacy Policy and those documents on the specific subject of personal data, this Privacy Policy shall take precedence.
777cb operates as an internationally licensed online gaming platform serving Pakistani players. The platform is accessible at 777cb.vu and offers sports betting (including cricket and PSL markets), live casino games via Ezugi, slot games, and fishing games — all denominated in Pakistani Rupees (PKR) and accessible using local payment methods including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, and SadaPay.
For the purposes of this Privacy Policy, 777cb acts as the data controller in respect of the personal data of its registered players. As data controller, 777cb determines the purposes and means of processing player personal data and bears responsibility for ensuring that processing is carried out lawfully, fairly, and transparently in accordance with this policy and applicable data protection obligations under 777cb's international licensing framework.
All enquiries relating to data privacy, including requests to exercise your data rights, should be directed to: [email protected] with the subject line "Privacy — Data Request".
777cb collects personal data in several categories depending on the nature of your interaction with the platform. The table below summarises the categories of data we collect, the specific data points within each category, and whether collection is mandatory or optional.
| Category | Data Points | Mandatory? |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC / passport number, nationality | Yes — KYC |
| Contact Data | Email address, mobile number, residential address (city/province) | Yes — Registration |
| Account Data | Username, encrypted password, account creation date, login history | Yes — Account |
| Financial Data | Deposit/withdrawal amounts, JazzCash/EasyPaisa wallet references, bank account last-4, transaction history in PKR | Yes — Payments |
| KYC Documents | Scanned CNIC, passport, driving licence, proof of address, payment method ownership evidence | Yes — Verification |
| Gaming Data | Wager history, game sessions, wins/losses, bonus claims, responsible gaming tool usage | Automatic |
| Technical Data | IP address, device type, browser/OS, session timestamps, geolocation (country/city level) | Automatic |
| Communications Data | Support chat transcripts, email correspondence with 777cb, feedback submissions | When contacted |
| Marketing Preferences | Opt-in/opt-out status for promotional emails, SMS alerts, PSL notifications | Optional |
777cb does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data, or health information as part of the standard account registration or KYC process. If any such data is incidentally disclosed in a communication with our support team, it will not be recorded or processed beyond what is required to resolve your support query.
777cb collects personal data through the following channels:
777cb processes personal data only for clearly defined and legitimate purposes. The following table maps each processing purpose to the category of data used and the legal basis on which processing is carried out (detailed further in Section 6):
777cb processes your personal data under one or more of the following legal bases, depending on the specific processing activity:
777cb does not sell your personal data. We share personal data with third parties only where it is necessary to operate the platform, comply with legal obligations, or protect the integrity of the gaming environment. The categories of third parties with whom data may be shared are as follows:
777cb retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable regulatory and legal obligations. The following retention periods apply:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years post-closure | Licensing & AML obligations |
| KYC Documents | Duration of account + 5 years post-closure | Regulatory record-keeping |
| Financial Transaction Records | Duration of account + 7 years post-closure | Financial compliance requirements |
| Gaming Activity Logs | Duration of account + 3 years post-closure | Dispute resolution & responsible gaming |
| Support Communications | 3 years from last correspondence | Quality assurance & dispute reference |
| Marketing Preference Data | Until opt-out or account closure | Consent management |
| Technical / Log Data | 13 months from collection | Fraud detection & analytics |
When a retention period expires and no legal obligation requires continued storage, 777cb will securely delete or irreversibly anonymise the relevant personal data. Anonymised data — from which it is no longer possible to identify any individual — may be retained indefinitely for aggregate statistical and platform improvement purposes.
777cb implements a layered set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
In the unlikely event of a personal data breach that is likely to result in a high risk to your rights and freedoms, 777cb will notify affected players via their registered email address as promptly as reasonably practicable following discovery and containment of the breach. We will also notify the relevant regulatory authorities where required by our licensing obligations.
777cb uses cookies and similar tracking technologies on the 777cb.vu platform to ensure the platform functions correctly, to maintain your logged-in session, and to understand how players interact with the site so we can improve the experience for Pakistani players.
| Cookie Type | Purpose | Can You Opt Out? |
|---|---|---|
| Strictly Necessary | Maintains your login session, language preference, and platform security tokens. The platform cannot function without these. | No — essential |
| Functional | Remembers your game preferences, balance display settings, and notification preferences across sessions. | Yes — via settings |
| Analytics | Collects aggregated, anonymised data about which pages and games are most visited, how long sessions last, and where errors occur — used only to improve the 777cb platform. | Yes — via settings |
| Marketing / Advertising | 777cb does not use third-party advertising cookies or retargeting pixels. No behavioural profiles are built for external ad networks. | Not applicable |
You can manage or delete cookies at any time through your browser settings. Please note that disabling strictly necessary cookies will prevent you from logging in to your 777cb account, as these cookies are required for session authentication to function correctly. Instructions for managing cookies are available in the help section of all major browsers including Chrome, Firefox, Safari, and the Samsung Internet browser commonly used on Pakistani Android devices.
As a registered 777cb player, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, contact 777cb at [email protected] with the subject line "Privacy — Data Request" and include your registered username. We will respond within 5 business days.
Request a copy of all personal data 777cb holds about you, including your account data, KYC records, transaction history, and gaming logs.
Request correction of any inaccurate or incomplete personal data held by 777cb. Some corrections may require supporting documentation.
Request deletion of your personal data. Note that data required for regulatory compliance (KYC, AML records) cannot be deleted until mandatory retention periods expire.
Request that 777cb temporarily suspends processing of your data while a dispute or correction request is being resolved.
Request a machine-readable export of the personal data you provided to 777cb directly (e.g., registration data and transaction history) for transfer to another service.
Object to processing carried out on the basis of legitimate interests, including direct marketing. If you object to marketing, we will stop immediately.
777cb is strictly an adults-only platform. Registration and play on 777cb is permitted only for individuals who are 21 years of age or older. This age requirement is enforced through the KYC verification process, during which every player must submit identity documentation confirming their date of birth before deposits and withdrawals are enabled.
777cb does not knowingly collect personal data from individuals under the age of 21. If 777cb discovers or is notified that an account has been registered by a person under 21 years of age, the account will be immediately suspended, any deposits will be refunded (less any winnings generated during the underage period, which are non-payable), and all personal data associated with the underage account will be securely deleted as soon as the matter has been fully resolved.
If you are a parent or guardian and believe that a minor in your care has registered on 777cb, please contact us immediately at [email protected]. We will treat your report with urgency and full confidentiality.
777cb reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, updates to our platform features, or changes in applicable regulatory requirements.
Where a change is material — meaning it significantly affects how your personal data is collected, used, or shared — 777cb will notify registered players by email to their registered address at least 7 days before the updated policy takes effect. The updated policy will also be published at 777cb.vu/privacy-policy with the revised effective date clearly displayed at the top of the document.
For minor changes — such as clarifications of existing language, correction of typographical errors, or updates to contact details — 777cb may update the policy without prior notice, provided the effective date is updated accordingly. Your continued use of the 777cb platform following any update to this Privacy Policy constitutes your acknowledgement of the updated version. If you do not agree with a material change, you may close your account by contacting [email protected] before the change takes effect.
For any questions, concerns, or formal complaints relating to this Privacy Policy or the way 777cb handles your personal data, please contact our dedicated privacy support team. We are available 24 hours a day, 7 days a week, Pakistan Standard Time (PKT, UTC+5).
If you are not satisfied with 777cb's response to a privacy complaint, you have the right to escalate the matter to the relevant regulatory authority under 777cb's international gaming licence. Details of the applicable regulatory body are available upon request from our support team.
For responsible gaming concerns — including self-exclusion requests, deposit limit adjustments, or access to problem gambling resources — please visit our dedicated Responsible Gaming page. For full details of your rights as a 777cb player, please review our Terms & Conditions.
Now that you know exactly how 777cb protects your data, enjoy Pakistan's most trusted online gaming platform — cricket betting, live casino, slots, and more in PKR with full local payment support.
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